Self-promotion can be difficult for many entrepreneurs who just want to get their products and services out in the marketplace and start doing business.

Success or failure, however, may not depend so

Maybe you weren’t the cool kid in high school. And now that cashiers call you “ma’am” or “sir,” you may as well forget about tuning into youth culture.

Sorry, you can’t. You can remain your geeky sel

How to get more from your marketing

The following tips are designed to help you with your future marketing efforts.

The first thing a prospect should see when looking at your literature is something

You’d probably like to spend millions of dollars marketing and promoting your business – but the reality is, you can’t. You also know that effective marketing is a critical element of success. So how

A service does not exists when you buy it. If you go to a hair salon, you cannot touch or try out a new haircut before you buy it. You order it. Then you get it. As a result, you have to market not on

Nearly every business needs to promote itself to attract customers because few can rely entirely on word-of-mouth, passers-by and referrals.

Obviously, it pays to promote a business, especially just

We do not yet have a completely cashless society. This is unfortunate for business owners, because managing petty cash is time consuming and often prone to error – out of all proportion to the amount

You know the drill: Go through the checkout line at the supermarket and whip out one of the several hundred plastic cards in your wallet so the checker can scan it for your extra-special “club savings

There isn’t a business owner in the world who hasn’t wrestled with the features vs benefits dilemma tossed at them by well-intentioned marketing gurus. The funny thing is, as critical as the concept m

There are two reasons to keep records of your business: they’re required by law, and they’re useful to you as a manager.

Records must be kept to work out the tax liabilities of your business. The rec