There isn’t a business owner in the world who hasn’t wrestled with the features vs benefits dilemma tossed at them by well-intentioned marketing gurus. The funny thing is, as critical as the concept m

Defining the needs of a prospect and clearly detailing the features or functions of your product or service that meet those needs are crucial to making the sale. Still, when making your sales pitch, y

You know the drill: Go through the checkout line at the supermarket and whip out one of the several hundred plastic cards in your wallet so the checker can scan it for your extra-special “club savings

We do not yet have a completely cashless society. This is unfortunate for business owners, because managing petty cash is time consuming and often prone to error – out of all proportion to the amount

Nearly every business needs to promote itself to attract customers because few can rely entirely on word-of-mouth, passers-by and referrals.

Obviously, it pays to promote a business, especially just

A service does not exists when you buy it. If you go to a hair salon, you cannot touch or try out a new haircut before you buy it. You order it. Then you get it. As a result, you have to market not on

You’d probably like to spend millions of dollars marketing and promoting your business – but the reality is, you can’t. You also know that effective marketing is a critical element of success. So how

This article discusses the marketing process, beginning with the most important step – researching and identifying your target market. The next steps, which include defining and developing your compet

Your business sign is the most important contact between your business and much of the outside world. Usually it is the first thing a potential customer sees.

Your sign should be sufficiently bright

Maybe you weren’t the cool kid in high school. And now that cashiers call you “ma’am” or “sir,” you may as well forget about tuning into youth culture.

Sorry, you can’t. You can remain your geeky sel