The way you are perceived by the public can be manipulated by more than a carefully-placed advertisement or perfectly-timed press release.

The way your product looks is part of merchandising. And the

Before you start the benchmarking process you must have a very good idea of the essential function of your business. In other words, you must determine what you do, why you do it and who you do it for

Here is a short segment from the Whiteboard Become a Coach series with advice from best selling author and founder of MAUS Peter Hickey. What is the difference between a profitable client and a regula

One of the most significant technological breakthroughs in personal computing has been the birth of on-line communications. Their ability to link millions of computers allows individuals and businesse

The opportunities for networking are ideal at the cocktail hour of workshops, seminars and other organized business functions. And it stands to reason that we should display our best etiquette while t

When you acquire a new business, it’s only natural to want to put your own individual stamp on it and that may include giving it a brand-new name.

But before you take such a major step, make sure you

More and more businesspeople are discovering the power of trade shows. Trade shows may not be useful for every entrepreneurial venture, but they can certainly increase orders for businesses serving a

Having analysed your business and compared it against others, you are now ready to look at strategies for improvement.

Before you put in place any changes to your business it is important to make sur

Here is a short segment from the Whiteboard Become a Coach series with advice from best selling author and founder of MAUS Peter Hickey. What is the Coaching vs Consulting secret?

Here is a short segment from the Whiteboard Become a Coach series with advice from best selling author and founder of MAUS Peter Hickey. Here Pete discusses consulting and business advisory over the p