People often want to know how much they should spend on marketing. There is no standard answer, but there are some good rules of thumb you can use.

The 10-30-60 Marketing Rule says to spend 10 per ce

Every shopper knows that sensible buying saves money. Unfortunately, not every business owner realises the importance of careful buying in keeping a business profitable. Look for settlement discounts,

When buying stock there are two crucial components. Firstly, you must have a system in place so you are fully aware of the stock you need to replace and methods to predict when stock may diminish. Sec

In order to promote your business effectively, you will need to advertise and choose the appropriate method for your business, such as newspapers, radio, TV etc. However, you should also ensure that t

“Selling Daily” – Sometimes we avoid silly and obvious promotions but they can get the job done. There can be great value in cheap things.

The idea is to use cheap promotional items that your prospec

No matter how short your advertising message is, even if it is just one line, include a benefit.

Give people a reason to contact you, email you, or drop by your shop.
Nobody does anything without get