E-mail may be an a quick way to deliver electronic newsletters and sales pitches to your customers informing them about sales, promotions and new products, but it’s time to ask yourself just how effec

In the “old” days, marketing was simple. It usually consisted of a combination of ads, flyers, brochures and mail-outs. Now the electronic world has come to your door.

Your first task is to reassess

Got a display ad coming up in the local paper? Distributing flyers in your area? Are you including a promo sheet in this month’s invoices to customers?

Here is a simple and effective way to lay out a

Interpreting employment ads:

“Competitive Salary” – We remain competitive by paying less than our competitors.

“Join Our Fast Paced Company” – We have no time to tr

Imagine coming to work one morning to find some parts of your business or equipment destroyed by fire. This could have serious if not catastrophic consequences.

Many people don’t realise, for example

For a business, stock control is a vitally important aspect of business and it does play a part in the day-to-day operations of your company. Supplies of materials and goods are never assured and prod

During a small business’ formative stages, the marketing plan can easily be incorporated into the business plan, as the same basic information will need to be gathered and included in both. As the com

Exhibiting at a trade show can not only be time consuming but also costly. As a result, it is wise to make sure that the trade show will be worth your while, in terms of the quantity and quality of th

Use Your Own Funds

Using your own funds is the best source of financing for anyone who wants to start a business. Cash is immediately available, there’s no interest to pay, and you don’t have to offe

Success in business is ultimately determined by the ability to win and then keep customers. Keeping customers means keeping them happy. To do this you must become knowledgeable about the product or se