Do you have a budget – and what relationship was there between the previous year’s budget predictions and last year’s outcome? Drawing up a budget is often the best way of controlling or monitoring co

It is difficult to say what customers want because they are all individuals, but what you can find out is what they expect.

There is always a certain level of service a customer will expect. Their ex

E-mail can be an effective way of attracting repeat custom to your Web site and a relatively cheap marketing tool. Perhaps your e-mail could take the form of a monthly newsletter, containing details o

Your first and most crucial task before going online is to identify what you want to achieve. Unless you have carefully thought this through, you will expend a large amount of time and money on unnece

The most important goal of a radio or television commercial is to get the audience’s attention so that they can participate in the commercials. Good radio and television advertising uses simple, clear

Look at your products

Before you create your Web site, you must have something to offer your customers. Unfortunately, selling online is not as simple as merely offering your existing products and se

Feel as if you are doing everything possible to boost your bottom line but it remains stagnant? Well, it may be time to ask yourself some important business questions.

1. Are you leaving your toilet

How important is a good sense of humour to your sales success? The answer to that lies in the old entertainment adage, “funny is money.”

That is not to imply that you should be loud, raucous, insensi

Regardless of who is designing your Web site, there are certain design considerations you need to know BEFORE your site is created, such as text and colour considerations.

This will save you time and

It’s not enough just to sell anymore. Now every potential client is looking for a few creative ideas to go with your sales pitch.

Most of us don’t associate the word “creative” with “selling.” For so