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Author: IOA Admin

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The different types of franchises

April 24, 2025 IOA AdminLeave a Comment on The different types of franchises

As franchising has grown, its personality has evolved but its essential structure and purpose have stayed intact.

Primarily, franchising fills the gap between two business parties, allowing them to m

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The cracked pot

April 24, 2025 IOA AdminLeave a Comment on The cracked pot

A water bearer in India had two large pots, each hung on each end of a pole which he carried across his neck. One of the pots had a crack in it, and while the other pot was perfect and always delivere

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The art of business promotion

April 24, 2025 IOA AdminLeave a Comment on The art of business promotion

When was the last time you were rewarded for your accomplishments? How about the last time you rewarded the people you employ? “Promotion” is a vital key to building your business, yet it’s talked abo

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Ten marketing commandments

April 24, 2025 IOA AdminLeave a Comment on Ten marketing commandments

When you start your business, get ready for certain unavoidable expenditures. From renting office space and leasing equipment to purchasing pens, paper and computer disks, smart entrepreneurs carefull

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Telemarketing sales techniques

April 24, 2025 IOA AdminLeave a Comment on Telemarketing sales techniques

A sales pitch, delivered over the telephone, is definitely different from one given face to face. But it is not necessarily less effective.

In fact, there are many advantages to making a sales pitch

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Telemarketing – Handling rejection

April 24, 2025 IOA AdminLeave a Comment on Telemarketing – Handling rejection

Don’t take rejection too hard! At no time are you more likely to be rejected than when you try to sell something – especially if you’re making cold calls.

All the prospect has to do to get rid of you

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Stimulate sales with visual merchandising

April 24, 2025 IOA AdminLeave a Comment on Stimulate sales with visual merchandising

Visual merchandisers are paid “big bucks” to make sure their employer’s window displays and visual merchandising are eye-catching, especially when it comes to the competitive retail industry.

Yet, wh

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The best customer service ideas

April 24, 2025 IOA AdminLeave a Comment on The best customer service ideas

You know the stories: There’s the legendary tale of a Nordstrom clerk who refunded the price of a customer’s tires, even though Nordstrom doesn’t sell tires.

And who could forget the one about a Midw

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Winning profitable clients Pt. 7 (Summary) – Whiteboard Series

April 24, 2025 IOA AdminLeave a Comment on Winning profitable clients Pt. 7 (Summary) – Whiteboard Series

Here is a short segment from the Whiteboard Become a Coach series with advice from best selling author and founder of MAUS Peter Hickey. What is the difference between a profitable client and a regula

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Winning profitable clients Pt. 4 – Whiteboard Series

April 24, 2025 IOA AdminLeave a Comment on Winning profitable clients Pt. 4 – Whiteboard Series

Here is a short segment from the Whiteboard Become a Coach series with advice from best selling author and founder of MAUS Peter Hickey. What is the difference between a profitable client and a regula

Resources

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