What’s the difference between marketing and sales

Marketing is the process of product and service planning, pricing, promotion, and the distribution of those products and services in order to create

Does your business premises need to be where they are now? Is your client-base shifting? Have rents increased beyond your means or are new markets developing in alternate locations? If so, it

What you say and how you say it when it comes to copy for your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act.

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There are other options available when it comes to selling your product/service in addition to extra sales staff.

One is to set-up “sales alliances”. If you are wanting to boost your sales an

There are a number of location options to consider when choosing a site for your new business. A good place to start is deciding what shopping “atmosphere” will best suit your business.

Here we have

No matter how well you evaluate proposed capital investments, your investment decisions will be based on estimates about future net cash flows.

As there is always an element of risk involved, you sho

Should you hire a contractor or are you better off employing a staff member? Depending on your circumstances, you could be better off hiring a contractor for a particular job rather than employing a s

Accidents happen when you least expect them. That is why they are called “accidents” and there will always be a criminal element in society who believe the easiest way to obtain the goods they

It is tempting when you first start your business to use family members as “staff” rather than go to the cost of employing “outside” help. You know the person you are working with and if that person i

Most small business owners may only need to consult a lawyer a couple of times in their business life. However, when these times arrive, it is important to go to the lawyer who is best suited to your