Few marketing strategies have the power of a personal letter. Just like a letter from a favourite relative, your personal letter has the power to practically jump out of the stack of mail at your pros

Buying versus starting from scratch

Some of the advantages of buying a business are:

You’re in operation immediately and therefore have immediate income

You may face less risk of failure than if yo

When is an employee not an employee? When you use a contractor

Depending on your circumstances, you could be better off hiring a contractor for a particular job rather than employing

The top reasons for being online

There are a number of reasons why a Web site could benefit your company. Not every one will be applicable to your business, but very few companies will not benefit fr

At one time or another, we’ve all felt that we would rather not do business again with a particular company or company representative.

Truth is, many businesses experience customer attrition that ser

Deciding who will build your Web site is an important step. It can mean the difference between success and failure.

Your Web site makes a statement about your business and the way you operate without

Here we take a look at some of the traits of a winner.

Persistence, genuine enthusiasm, a desire to help others, the ability to maintain momentum when on a roll, the guts to bounce back from rejectio

Ever had “one of those days”? Here are some tips that will help you avoid becoming entangled in “no-win” situations and put a more positive spin on life.

Clean up your vocabulary. Get rid of the word

Five things you and your employees should never say to a customer:

“It’s been so crazy/busy around here.” Often used as an excuse for a delay or mistake, it may leave your customers wondering whether

We all know that the “customer is always right” but few business owners realise that there are customers that are just wrong. They are wrong because, believe it or not, they can actually harm your bus