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Author: IOA Admin

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Women on life, careers and money

April 24, 2025 IOA AdminLeave a Comment on Women on life, careers and money

Operating a new company can be a challenge which Lyn Scott found out the hard way.

Lyn started out as a teacher but she and her husband bought a run-down furniture company because he thought “she cou

Resources

What you need to know when buying a business

April 24, 2025 IOA AdminLeave a Comment on What you need to know when buying a business

Buying versus starting from scratch

Some of the advantages of buying a business are:

You’re in operation immediately and therefore have immediate income

You may face less risk of failure than if yo

Resources

Your company image and trade shows

April 24, 2025 IOA AdminLeave a Comment on Your company image and trade shows

At a trade show, company image is reflected in booth design but depends to a large extent on your employees.

The quality of the people you choose to man your booths will determine the degree of its e

Resources

Why you should be online

April 24, 2025 IOA AdminLeave a Comment on Why you should be online

The top reasons for being online

There are a number of reasons why a Web site could benefit your company. Not every one will be applicable to your business, but very few companies will not benefit fr

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Write a personal letter

April 24, 2025 IOA AdminLeave a Comment on Write a personal letter

Few marketing strategies have the power of a personal letter. Just like a letter from a favourite relative, your personal letter has the power to practically jump out of the stack of mail at your pros

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Winning back your customers

April 24, 2025 IOA AdminLeave a Comment on Winning back your customers

At one time or another, we’ve all felt that we would rather not do business again with a particular company or company representative.

Truth is, many businesses experience customer attrition that ser

Resources

Who will build your Web site?

April 24, 2025 IOA AdminLeave a Comment on Who will build your Web site?

Deciding who will build your Web site is an important step. It can mean the difference between success and failure.

Your Web site makes a statement about your business and the way you operate without

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What you should know about PR firms

April 24, 2025 IOA AdminLeave a Comment on What you should know about PR firms

Should you hire a PR firm?

A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can ei

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Working as a team to create a successful business

April 24, 2025 IOA AdminLeave a Comment on Working as a team to create a successful business

Teams, in one form or the other, are often at the heart of many businesses. The ability of a team of employees that can work together and complement one another, can often make or break a business.

T

Resources

What makes a good customer?

April 24, 2025 IOA AdminLeave a Comment on What makes a good customer?

We all know that the “customer is always right” but few business owners realise that there are customers that are just wrong. They are wrong because, believe it or not, they can actually harm your bus

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