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Author: IOA Admin

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What to consider when assessing commercial locations

April 24, 2025 IOA AdminLeave a Comment on What to consider when assessing commercial locations

There are a number of location options to consider when choosing a site for your new business. A good place to start is deciding what shopping “atmosphere” will best suit your business.

Here we have

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What to consider when choosing a contractor

April 24, 2025 IOA AdminLeave a Comment on What to consider when choosing a contractor

Should you hire a contractor or are you better off employing a staff member? Depending on your circumstances, you could be better off hiring a contractor for a particular job rather than employing a s

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What factors do you need to consider when going online?

April 24, 2025 IOA AdminLeave a Comment on What factors do you need to consider when going online?

Because going online means you will be working in an unfamiliar environment and with new customers, you have to work out what changes and adjustments you will need to make to your business operations.

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What to consider when setting up sales alliances

April 24, 2025 IOA AdminLeave a Comment on What to consider when setting up sales alliances

 

There are other options available when it comes to selling your product/service in addition to extra sales staff.

One is to set-up “sales alliances”. If you are wanting to boost your sales an

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What is a franchise operations manual?

April 24, 2025 IOA AdminLeave a Comment on What is a franchise operations manual?

The operating manual furnished by most companies will provide you with the knowledge you need to operate that business. It’s a good reference book for you as it establishes the rules, standards and sp

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What to consider when creating direct marketing copy

April 24, 2025 IOA AdminLeave a Comment on What to consider when creating direct marketing copy

What you say and how you say it when it comes to copy for your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act.

Th

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What is Succession Planning?

April 24, 2025 IOA AdminLeave a Comment on What is Succession Planning?

What is Succession Planning?

Succession Planning is the process of identifying the people and process changes that are needed to transition the business from old owners or ma

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What not to say to customers

April 24, 2025 IOA AdminLeave a Comment on What not to say to customers

Five things you and your employees should never say to a customer:

“It’s been so crazy/busy around here.” Often used as an excuse for a delay or mistake, it may leave your customers wondering whether

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Using your head to sell

April 24, 2025 IOA AdminLeave a Comment on Using your head to sell

It’s not enough just to sell anymore. Now every potential client is looking for a few creative ideas to go with your sales pitch.

Most of us don’t associate the word “creative” with “selling.” For so

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Using text & colour on the Web

April 24, 2025 IOA AdminLeave a Comment on Using text & colour on the Web

Regardless of who is designing your Web site, there are certain design considerations you need to know BEFORE your site is created, such as text and colour considerations.

This will save you time and

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