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Should you hire a PR firm?

A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can ei

At a trade show, company image is reflected in booth design but depends to a large extent on your employees.

The quality of the people you choose to man your booths will determine the degree of its e

Teams, in one form or the other, are often at the heart of many businesses. The ability of a team of employees that can work together and complement one another, can often make or break a business.

T

Operating a new company can be a challenge which Lyn Scott found out the hard way.

Lyn started out as a teacher but she and her husband bought a run-down furniture company because he thought “she cou

Buying versus starting from scratch

Some of the advantages of buying a business are:

You’re in operation immediately and therefore have immediate income

You may face less risk of failure than if yo

When is an employee not an employee? When you use a contractor

Depending on your circumstances, you could be better off hiring a contractor for a particular job rather than employing

The top reasons for being online

There are a number of reasons why a Web site could benefit your company. Not every one will be applicable to your business, but very few companies will not benefit fr

Few marketing strategies have the power of a personal letter. Just like a letter from a favourite relative, your personal letter has the power to practically jump out of the stack of mail at your pros

At one time or another, we’ve all felt that we would rather not do business again with a particular company or company representative.

Truth is, many businesses experience customer attrition that ser

Deciding who will build your Web site is an important step. It can mean the difference between success and failure.

Your Web site makes a statement about your business and the way you operate without