No matter how much Web site information is out there, there are still people who randomly create sites which look pretty but do nothing or even worse, have valuable information but look so bad or are

Product or service not selling? Usually we wonder if there isn’t enough demand to sell it. Or maybe the product just needs better marketing.

Recently a client was about to delete several items from h

Business owners know only too well the stresses associated with the day-to-day running of a small business. Small business owners may decide to sell or leave their business for various reasons. For in

There are well over 100 different accounting and management software packages available in Australia, and choosing the right one for your business can be difficult.

Outlined below are some of the key

Whether it be a personal letter or direct mail letter, it has to capture and hold attention, spell out your sales message simply and clearly, and be interesting and easy to read.

Some basic rules to

What you say and how you say it when it comes to your direct mail material will either make or break your campaign. A direct mail campaign should persuade the prospective customer to act.

The success

At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated: “If General Motors had kept up with technology like the computer industry ha

In order to track the effectiveness of your chosen advertising campaign, you will need to compare your monthly costs against your monthly sales history. This will not only tell you whether you are exp

Flyers, mailers, and brochures are affordable and selective means of getting information to a selected audience. They offer you more flexibility in budgeting and greater selectivity in choosing prospe

Most businesses find that a major proportion of their marketing budget is allocated to advertising. Their main aim is to get the customer into their business in order to make money out of them.

What