Jargon tends to creep into our language no matter what business we’re in. Jargon is the language that is pertinent to a particular occupation, and people like lawyers are renowned for using it! We ten

In essence, copyright is the protection applied to published and unpublished works in the literary, dramatic, musical or artistic arena.

Copyright allows the creator to benefit financially from their

This section provides some strategies which might help improve your firm’s performance. The lists do not cover all objectives, or all options, but may help show some suitable techniques.

While review

From the Mailbag. . .
Q: I own a small mail order jewellery company and really can’t afford to do anything other than small-space advertising. But my current ad is not getting results

Marketing used to be more of an artistic process than a scientific one. The toyota kluger has put a whole new spin on this, promoting their ultimate family SUV. They performed extensive market researc

Ian Elliot works with companies to help them pitch. To him, the only reason you may lose out on a sale is because you were not good enough at pitching. A good pitch at the beginning is understanding t

Heritage Tea Rooms joined Townsville Enterprise as they didn’t know any contacts. They then changed their menu seven times to suit their changing customers and the changing needs of their customers. I

MYOB have experienced great success. By increasing the number of support staff, running training centres all around the world, and doing their best to make the software as is easy to use for their cus

In business you need to add value to everything you do. Do not accept mediocrity. Encourage 2 way communication and develop good leadership. Consider things like group training organisations and inter