Before you can begin to advertise or promote yourself, you will need to create a business image.

If you do not have a business image it will be difficult to know how to market yourself. It will also

A business owner can retire in several ways. Each has implications, not only for you as the owner, but for the business and the business adviser.

In order to retire, you as an owner can:

all

A headline captures the reader’s attention and provides a compelling reason to read whatever follows.

The headline is the most important part of any ad or sales letter. It determines whether or not p

Cost can be a difficult issue to address when it comes to service-orientated businesses. There is no single definition to suit all situations and the cost of a service will greatly depend on the stand

Put simply, marketing is any activity that gains the attention of prospective customers in order to secure new business. Your marketing efforts will be one of the major catalysts for the success of yo

What is a job description?

A job description is a broad statement of the duties, accountabilities and responsibilities of a position. Every employee needs a job description so that t

Creating a bookkeeping system

It is prudent to make sure you understand the necessary bookkeeping processes needed to keep your business’ financial details in check. You may plan to call in a bookkee

Extensive studies have revealed that a large percentage of disputes that arise between franchisor and franchisee occur over the same stages of what has become known as the ‘E’ Factor – a simulated mod

Advertising is one facet of a comprehensive marketing campaign. It provides a direct line of communication to your customers and prospective customers regarding your product or service.

There is litt

Take notes

Note-taking demonstrates that you’re listening carefully.

A few prospects may feel uncomfortable about note-taking and will appreciate your courtesy in asking for permiss