The Human Scene: Imagine this scenario.

Your “old faithful” vacuum cleaner is on its last legs. With a sigh of resignation, you finally give in to your patient spouse’s demand to invest in another on

Any major change to your business impacts on its operation. As going online is basically an expansion of your business, you must plan for it and determine how it will effect your existing business’ da

There are two reasons to keep records of your business: they’re required by law, and they’re useful to you as a manager.

Records must be kept to work out the tax liabilities of your business. The rec

When you are ready to expand your business, your greatest problem will probably be finding enough cash to upgrade existing equipment, or to buy additional equipment.

The alternatives available to you

There have been good people who have poured a great deal of money into advertising products and services, only to come up empty handed.

If you try good targeted advertising for a while and yet nothin

All business owners would like to make lots of money, and be very successful. Unfortunately, this doesn’t happen all by itself. Like so many other worthwhile things in life, it usually takes hard work

Encouraging already established clients to use the online arm of your business can be tricky. It is important not to alienate them by forcing them to use the Internet to access your business informati

Before you can start a business, you must conduct thorough research into the type of market you are likely to attract.

If you have a good idea of the type of research tools available, you need to sta

Salespersons sell, and you hire a sales force to sell. But your ultimate task is rather different: to get people – customers – to buy.

You must build a responsive program that will attract customers