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Category: Resources

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  • Resources

Stay alert to credit card fraud

April 24, 2025 IOA AdminLeave a Comment on Stay alert to credit card fraud

There are a number of suspicious behaviours which can help highlight a potentially fraudulent act by a customer using a credit card. Knowing what to look for is important.

Watch out for large orders

Resources

Stimulate sales with visual merchandising

April 24, 2025 IOA AdminLeave a Comment on Stimulate sales with visual merchandising

Visual merchandisers are paid “big bucks” to make sure their employer’s window displays and visual merchandising are eye-catching, especially when it comes to the competitive retail industry.

Yet, wh

Resources

Telemarketing – Handling rejection

April 24, 2025 IOA AdminLeave a Comment on Telemarketing – Handling rejection

Don’t take rejection too hard! At no time are you more likely to be rejected than when you try to sell something – especially if you’re making cold calls.

All the prospect has to do to get rid of you

Resources

Telemarketing sales techniques

April 24, 2025 IOA AdminLeave a Comment on Telemarketing sales techniques

A sales pitch, delivered over the telephone, is definitely different from one given face to face. But it is not necessarily less effective.

In fact, there are many advantages to making a sales pitch

Resources

Ten marketing commandments

April 24, 2025 IOA AdminLeave a Comment on Ten marketing commandments

When you start your business, get ready for certain unavoidable expenditures. From renting office space and leasing equipment to purchasing pens, paper and computer disks, smart entrepreneurs carefull

Resources

The art of business promotion

April 24, 2025 IOA AdminLeave a Comment on The art of business promotion

When was the last time you were rewarded for your accomplishments? How about the last time you rewarded the people you employ? “Promotion” is a vital key to building your business, yet it’s talked abo

Resources

Providing disclosure documents

April 24, 2025 IOA AdminLeave a Comment on Providing disclosure documents

One of the regulations of the Franchising Code of Conduct states that franchisors must provide all franchisees with a full disclosure document of the franchise and the franchisor.

A disclosure docume

Resources

The best customer service ideas

April 24, 2025 IOA AdminLeave a Comment on The best customer service ideas

You know the stories: There’s the legendary tale of a Nordstrom clerk who refunded the price of a customer’s tires, even though Nordstrom doesn’t sell tires.

And who could forget the one about a Midw

Resources

Public speaking, seminars and sweaty palms

April 24, 2025 IOA AdminLeave a Comment on Public speaking, seminars and sweaty palms

As a start-up entrepreneur, you’ve probably gone to a lot of workshops and seminars on all kinds of business topics. But have you ever thought about offering a seminar of your own? It’s a great way to

Resources

The cracked pot

April 24, 2025 IOA AdminLeave a Comment on The cracked pot

A water bearer in India had two large pots, each hung on each end of a pole which he carried across his neck. One of the pots had a crack in it, and while the other pot was perfect and always delivere

Resources

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