Buying versus starting from scratch

Some of the advantages of buying a business are:

You’re in operation immediately and therefore have immediate income

You may face less risk of failure than if yo

Few marketing strategies have the power of a personal letter. Just like a letter from a favourite relative, your personal letter has the power to practically jump out of the stack of mail at your pros

Should you hire a PR firm?

A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can ei

At a trade show, company image is reflected in booth design but depends to a large extent on your employees.

The quality of the people you choose to man your booths will determine the degree of its e

To read some of the Internet literature, setting up your own Web site is an easy as picking up your dry cleaning. Unfortunately, that is also why so many online businesses fail to succeed. It takes pl

If you’re like most small business owners, your company means a lot to you — in some ways, you consider it your baby.
You’ve planned for it since its conception, nurtured it from birth, given it tende

Using print media to advertise

You have several options when it comes to using print media. There are newspapers, magazines, newsletter, the Yellow Pages, etc. To obtain more in-depth information abo

There are a number of location options to consider when choosing a site for your new business. A good place to start is deciding what shopping “atmosphere” will best suit your business.

Here we have

Buying a franchise should be undertaken with the same care and diligence that you would undertake with any business decision. However, the information you require when buying a franchise differs signi

Should you hire a contractor or are you better off employing a staff member? Depending on your circumstances, you could be better off hiring a contractor for a particular job rather than employing a s