Customers respond to enthusiasm

Did you know the Ancient Greeks thought enthusiasm was a gift from the gods? It is worth remembering, especially when watching successful business peo

The amount of money it takes to transform an idea into a business depends on factors ranging from the nature of the product or service to the aptitude of the businessperson. Traditionally, it has been

As a general rule, most businesses spend between five and 10 percent of sales on their sales force. Larger businesses often spend more.

You will have two types of costs when it comes to your sales fo

Starting a small business is more than having a light bulb moment where you see yourself as your own boss, working when you like, with whom you like, and selling what you like. It’s also more than com

When first starting up your business you will find it helpful to consult your bank’s business manager.

These managers specialise in giving personalised advice to small to medium-sized businesses and

The ability to generate press coverage for a product, service or cause is an invaluable skill. And it’s one that can be learned by studying key principles and mastering related practices. Answering th

Did you know that it is considered misleading and illegal in most states to advertise “No refunds” or “No refunds on sale items”?

This is because, according to consumer protection laws, the consumer

Change. To some, it’s frightening; to others, difficult; to still others, it’s inevitable.

Whether you’re a manufacturer, a distributor or a retail operation, change is a complex, time-consuming, ris

For many companies the most effective means of reaching a wide audience is no longer advertising in large circulation publications such as state newspapers, instead they are using direct mail to great

Fraud can be a major blow to a business if you don’t have an adequate system of internal controls. Apart from fraud related to cheques, criminals also have other ways of defrauding you.

To prevent yo