The ability to generate press coverage for a product, service or cause is an invaluable skill. And it’s one that can be learned by studying key principles and mastering related practices. Answering th

Starting a small business is more than having a light bulb moment where you see yourself as your own boss, working when you like, with whom you like, and selling what you like. It’s also more than com

The amount of money it takes to transform an idea into a business depends on factors ranging from the nature of the product or service to the aptitude of the businessperson. Traditionally, it has been

Customers respond to enthusiasm

Did you know the Ancient Greeks thought enthusiasm was a gift from the gods? It is worth remembering, especially when watching successful business peo

Tired of piles of resumes and endless interviews? Learn to pick the right person for the job in 60 seconds.

Looking for the right employee is sometimes like running a dating service – you’re constant

Live better with optimism

Research shows that optimists reach goals faster than pessimists and make their own luck.

Adopt a more positive attitude with these tips:

 
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Promotional material comes in various forms and can be an effective and inexpensive means of marketing your business.

Promotional tools include:

• Flyers and brochures
• Direct mail
  

Before making any decisions on whether to build a Web site or not, you have to define the difference between need and want. If you just fancy the idea of launching your business into cyberspace, just

To our readers. You have our permission to copy this anonymous letter we received and send it to You Know Who! If you get a response, please share it with us.

My Dear Bank Manager,

I am writing to t

Knowing where to turn for help when in the middle of a business dispute can be difficult. Problems arise every day between businesses, their customers, suppliers, partners, etc. Most of the time these