Interpreting employment ads:

“Competitive Salary” – We remain competitive by paying less than our competitors.

“Join Our Fast Paced Company” – We have no time to tr

In the “old” days, marketing was simple. It usually consisted of a combination of ads, flyers, brochures and mail-outs. Now the electronic world has come to your door.

Your first task is to reassess

Although you already know your existing offline customers, you can never assume that your “new” online customers will have the same needs or wants as your traditional customer base.

The online custom

What to pay your staff

Before you hire any staff, you will have to consider the cost to your business. Staff costs aren’t just how much you pay a person, it’s also items such as providing a safe work

All businesses will, at some stage or other, have to deal with the issue of employee termination or resignation. This could be for a number of reasons from serious misconduct to poor performance. Here

Online customers will rarely have the opportunity to try before they buy. For businesses selling goods online this can mean a high level of returns or exchanges.

This is the nature of the bea

A young man asked an old, rich man how he made his money.

The old guy fingered his worsted wool vest and said, “Well, son, it was 1932. The depth of the Great Depression. I was down to my last five c

Ever think that there just aren’t enough hours in the day to get all your work done? Well, for most of us, that is unfortunately true but there are still some simple things you can do each day to help

Once you have chosen where you are going to advertise and the medium you will use, you can then tailor your advertisement to suit the medium and costs, and develop an advertising campaign. If your bud

Creating a bookkeeping system

It is prudent to make sure you understand the necessary bookkeeping processes needed to keep your business’ financial details in check. You may plan to call in a bookkee