How Business Advisors use AI and digital transformation to grow their practice
This Webinar Will Be Run By
Darrell Weekes is known across the industry as the Marketing Guru – A trusted authority with over 30 years of experience in helping business advisors, brokers and mortgage professionals generate consistent, high-quality leads.
Darrell’s marketing strategies aren’t just clever—they’re proven. His unique blend of psychological insight, analog marketing, and digital tactics has helped brokers generate 5, 10, even 30 qualified leads per month, and he’s personally used these systems to close over 400 loans per year.
Through his company, Purple Thread Marketing, Darrell offers a complete “done-for-you” marketing department — combining strategic planning, content creation, social media, and coaching under one roof.
This month we will cover “How Business Advisors use AI and digital transformation to grow their practice”
In this session, Darrell will share expert insights into how business advisors can build a compelling online presence that attracts the right clients and fosters long-term trust. You’ll learn what makes a digital presence effective, the key elements potential clients look for online, and how to avoid common mistakes that can damage your credibility.
What’s Involved Summary:
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Discover practical, actionable strategies to position your advisory brand online, improve engagement, and grow your practice confidently in today’s digital-first and AI-enabled environment.
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Whether you’re new to digital marketing or looking to sharpen your competitive edge, this workshop will help you turn your online presence into a powerful business asset.
Part 2: Networking with Other Advisors
After the discussion, connect with other advisors in small groups to exchange insights, share experiences, and brainstorm ways to apply these techniques in your practice. Networking is a powerful tool for growth, and this session is designed to help you build valuable relationships within the advisory community.
(All advisors welcome, existing and new)
MARK THIS IN YOUR CALENDAR
Sydney, Australia
Fri, 25 July 2025 at 8:30 am AEST
Perth, Australia
Fri, 25 July 2025 at 6:30 am AWST
Los Angeles, USA
Thu, 24 July 2025 at 3:30 pm PDT
New Zealand Standard Time, NZST
Fri, 25 July 2025 at 10:30 am NZST
London, United Kingdom
Thu, 24 July 2025 at 11:30 pm BST
Additional Details
Link To Event Page - Register and it will be emailed to you
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Type - Institute Event