Generating Advisor Leads through ‘Call to Action’ content strategies
This Webinar Will Be Run By
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Jan Gray was born in New Zealand and has over 50 years of self-employment experience in various businesses including 25 years in Corporate Life Assurance, Import/Export, and IT Recruitment. He founded “The Drill Guys” dental handpiece reapair equipment and – For the last 18 years, has been Australia’s Most Trusted Authority on Dental Practice Preparation, Sales, Exit Planning & Patient Management with over $135 Million in practice sales. |
This month we will cover “Generating Advisor Leads through ‘Call to Action’ content strategies”
In this interactive session, we’ll uncover the hidden power behind premium content and how it fuels stronger engagement, trust, and conversions. As a Business Advisor, understanding how content and CTAs work together can transform the way you position offers, capture leads, and guide clients toward measurable business outcomes.
CTAs are more than just buttons – they’re the bridge between interest and action. But without compelling content behind them, even the best-designed CTA falls flat. This session will show you how to pair content strategy with CTA design to achieve higher results for both you and your clients.
We will cover…
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The Psychology Behind Clicking – Why people take action (curiosity, urgency, clarity, social proof).
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Premium Content Defined – What makes content “high-value” and why it builds trust and authority.
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Gated vs. Ungated Strategies – When to lock content for leads and when to open it up for reach.
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Crafting Compelling CTA Text – How to write persuasive, action-driven CTAs that convert.
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Placement Strategies for Maximum Impact – Where and how to position CTAs for the best results.
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Sticky Content – Why content that keeps people coming back is key to long-term loyalty and conversion
Sessions normally last 1 hour but those that want to extend can continue to network in the breakout rooms.
What’s Involved Summary:
In this interactive session, we’ll uncover the hidden power behind premium content and how it fuels stronger engagement, trust, and conversions. As a Business Advisor, understanding how content and CTAs work together can transform the way you position offers, capture leads, and guide clients toward measurable business outcomes.
CTAs are more than just buttons – they’re the bridge between interest and action. But without compelling content behind them, even the best-designed CTA falls flat. This session will show you how to pair content strategy with CTA design to achieve higher results for both you and your clients.
We will cover…
-
The Psychology Behind Clicking – Why people take action (curiosity, urgency, clarity, social proof).
-
Premium Content Defined – What makes content “high-value” and why it builds trust and authority.
-
Gated vs. Ungated Strategies – When to lock content for leads and when to open it up for reach.
-
Crafting Compelling CTA Text – How to write persuasive, action-driven CTAs that convert.
-
Placement Strategies for Maximum Impact – Where and how to position CTAs for the best results.
-
Sticky Content – Why content that keeps people coming back is key to long-term loyalty and conversion
Networking with Other Advisors
After the discussion, connect with other advisors in small groups to exchange insights, share experiences, and brainstorm ways to apply these techniques in your practice. Networking is a powerful tool for growth, and this session is designed to help you build valuable relationships within the advisory community.
(All advisors welcome, existing and new)
MARK THIS IN YOUR CALENDAR
Sydney, Australia
Fri, 31 Oct 2025 at 8:30 am AEDT
Perth, Australia
Fri, 31 Oct 2025 at 5:30 am AWST
New Zealand Daylight Time, NZDT
Fri, 31 Oct 2025 at 10:30 am NZDT
Los Angeles, USA
Thu, 30 Oct 2025 at 2:30 pm PDT
London, United Kingdom
Thu, 30 Oct 2025 at 9:30 pm GMT
Additional Details
Link To Event Page - Register and it will be emailed to you
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Type - Institute Event