A distinguished Professor of Entrepreneurship and Strategic Management at Universiti Sultan Zainal Abidin (UniSZA), with over two decades of experience spanning academia, development banking, and executive leadership. A recognised authority in entrepreneurship education, SME development, and strategic management, with over 2,000 citations and extensive research in entrepreneurial orientation, family business, and social entrepreneurship. • Group Chief Executive Officer, UniSZA Holdings Sdn Bhd — led commercial ventures (Solar Farm, Healthcare & Facility Management, Melon Manis Terengganu) • Director of various university centres, driving revenue-generating initiatives • Internationally Certified Professional Business Advisor (CPBA) • Inaugural President, Institute of Advisors (Malaysian Chapter) and AMBA • Mentored hundreds of SME owners across diverse sectors Core Areas: Entrepreneurship & Strategic Management • SME Development & Family Business • Business Coaching & Mentoring (CPBA) • Social Entrepreneurship Research