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Author: IOA Admin

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Winning back your customers

April 24, 2025 IOA AdminLeave a Comment on Winning back your customers

At one time or another, we’ve all felt that we would rather not do business again with a particular company or company representative.

Truth is, many businesses experience customer attrition that ser

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Working as a team to create a successful business

April 24, 2025 IOA AdminLeave a Comment on Working as a team to create a successful business

Teams, in one form or the other, are often at the heart of many businesses. The ability of a team of employees that can work together and complement one another, can often make or break a business.

T

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Words of wisdom

April 24, 2025 IOA AdminLeave a Comment on Words of wisdom

Ever had “one of those days”? Here are some tips that will help you avoid becoming entangled in “no-win” situations and put a more positive spin on life.

Clean up your vocabulary. Get rid of the word

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Write a personal letter

April 24, 2025 IOA AdminLeave a Comment on Write a personal letter

Few marketing strategies have the power of a personal letter. Just like a letter from a favourite relative, your personal letter has the power to practically jump out of the stack of mail at your pros

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Your company image and trade shows

April 24, 2025 IOA AdminLeave a Comment on Your company image and trade shows

At a trade show, company image is reflected in booth design but depends to a large extent on your employees.

The quality of the people you choose to man your booths will determine the degree of its e

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Why you should be online

April 24, 2025 IOA AdminLeave a Comment on Why you should be online

The top reasons for being online

There are a number of reasons why a Web site could benefit your company. Not every one will be applicable to your business, but very few companies will not benefit fr

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Who will build your Web site?

April 24, 2025 IOA AdminLeave a Comment on Who will build your Web site?

Deciding who will build your Web site is an important step. It can mean the difference between success and failure.

Your Web site makes a statement about your business and the way you operate without

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Why dotcoms bomb

April 24, 2025 IOA AdminLeave a Comment on Why dotcoms bomb

You may have heard talk about dotcom bombs and how the bottom fell out of the e-commerce industry. It is true, many companies were burnt early when e-commerce zoomed onto the Internet. However, those

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Why Going Online Means Reviewing Your Business Procedures

April 24, 2025 IOA AdminLeave a Comment on Why Going Online Means Reviewing Your Business Procedures

When taking your business online it’s important to plan regular reviews to keep your finger on the business pulse. You would hate to have a money-making opportunity pass you by because you failed to s

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Why you need to do your research

April 24, 2025 IOA AdminLeave a Comment on Why you need to do your research

Research is the cornerstone of any successful marketing and sales effort. Thorough market research provides a great deal of information about potential and existing customers, competition, and the ind

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