How to use the Mini-MBA Newsletter System to Generate Leads
This Webinar Will Be Run By
Peter Hickey is the President of the Institute of Advisors. He is the visionary behind the development of a set of professional standards for business advisors and developing a course that is the only government recognised qualification for business advisors.
He is a bestselling author and creator of a wide range of business tools that have been used in over 60,000 businesses around the world. He is a pioneer and SME thought leader continually innovating and producing simplified management content. As a business owner, Peter founded and successfully built a software business from a one-man business to a multi-million dollar concern and sold it a multibillion dollar publisher….he then re-acquired the business 7 years later.
He wrote a number of bestselling books on Business Planning, Exit & Succession Planning and even a Mini MBA program. Peter has consulted with or trained thousands of businesses over 3 continents. He won the Ernst & Young NSW “Entrepreneur of the Year” award in 1999 and his company has won numerous business awards. His works have been recommended or used by over 30 tertiary educational institutions. He has been active in buying and selling businesses and has a passion for helping business owners achieve what he has achieved.
This month we will cover “How to get immediate, free access to the Mini MBA Newsletters and Generate Leads for your advisory”
I know you are getting ready to fire the business up in 2026!!. We would like to help you get ahead and start the year off well. In this first session we are running, I will show you how you can effectively, overnight, build a fantastic lead generation and brand building campaign.
The Institute (IOA) has developed a series of Mini-MBA newsletters that you can send to your clients and prospects.
In this session, Peter will explain:
· The Mini-MBA newsletters series — This is a series of newsletters that we built that covers a series of strategic insights for your clients. We will show you what’s included, what’s available, and how the series is structured
· How the newsletters link to the full Mini-MBA program – available inside your IOA membership (so readers can go deeper)
· How to use the newsletters in your advisory practice — what each email contains and how it positions you as the trusted advisor
· How to set the sequence up in your system — whether you’re using Outlook, Mailchimp, Keap, HubSpot, or another CRM
· How to turn the sequence into a lead-generation engine that builds trust, engagement, and “warm” inbound enquiries
· How to convert engagement into conversations and clients using a simple, repeatable follow-up process (scripts + timing + next steps)
Networking with Other Advisors
After the discussion, connect with other advisors in small groups to exchange insights, share experiences, and brainstorm ways to apply these techniques in your practice. Networking is a powerful tool for growth, and this session is designed to help you build valuable relationships within the advisory community.
(All advisors welcome, existing and new)
MARK THIS IN YOUR CALENDAR
Sydney, Australia
Fri, 6 Feb 2026 at 8:30 am AEDT
Perth, Australia
Fri, 6 Feb 2026 at 5:30 am AWST
New Zealand Daylight Time, NZDT
Fri, 6 Feb 2026 at 10:30 am NZDT
Los Angeles, USA
Thu, 5 Feb 2026 at 1:30 pm PST
London, United Kingdom
5 Feb 2026 at 9:30 pm GMT
Additional Details
Link To Event Page - Register and it will be emailed to you
Organiser Logo for thumbnail -
Type - Institute Event