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Category: Resources

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Putting a Positive Spin on Your Publicity

April 24, 2025 IOA AdminLeave a Comment on Putting a Positive Spin on Your Publicity

While there is a saying that there is no such thing as bad publicity, most companies aren’t willing to test that theory, especially when it comes to their bottom line. However, these same companies wo

Resources

The different types of franchises

April 24, 2025 IOA AdminLeave a Comment on The different types of franchises

As franchising has grown, its personality has evolved but its essential structure and purpose have stayed intact.

Primarily, franchising fills the gap between two business parties, allowing them to m

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Putting the right accounting and business systems in place

April 24, 2025 IOA AdminLeave a Comment on Putting the right accounting and business systems in place

Good financial management is the key to maximising profitability. And for that you need good accounting and business systems.

Recording your financial transactions accurately becomes more of a challe

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The do’s and don’ts of becoming a franchisee

April 24, 2025 IOA AdminLeave a Comment on The do’s and don’ts of becoming a franchisee

Franchising can provide a satisfactory entry into business for many people. You should be copying an already successful and proven formula with training, advice and marketing provided by the franchiso

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Rejected rejection

April 24, 2025 IOA AdminLeave a Comment on Rejected rejection

Dear Ms. Ezell:

After careful consideration I regret to inform you that I am unable to accept your refusal to offer me employment with your firm. This year I have been particularly fortunate in recei

Resources

Sail your way to leadership success

April 24, 2025 IOA AdminLeave a Comment on Sail your way to leadership success

Do you sometimes feel you are sailing a ship of fools? Is there an element of confusion among staff regarding their role and responsibilities in the workplace?

Perhaps it’s time to shift the focus fr

Resources

Sell more with pictures

April 24, 2025 IOA AdminLeave a Comment on Sell more with pictures

Most people like to see what they’re buying. An ad with a picture of the product will almost always outsell the same ad with no picture.

Make sure the photo is clear enough to show important details.

Resources

Servicing your customers with guilt-free selling techniques

April 24, 2025 IOA AdminLeave a Comment on Servicing your customers with guilt-free selling techniques

Employees don’t sell. They hate the idea. They don’t know how. Who could blame them? The boss blames the employee. The employee thinks the boss is a con artist. Selling, like all work, is supposed to

Resources

Packaging and your business image

April 24, 2025 IOA AdminLeave a Comment on Packaging and your business image

The way you are perceived by the public can be manipulated by more than a carefully-placed advertisement or perfectly-timed press release.

The way your product looks is part of merchandising. And the

Resources

How do you start the benchmarking process?

April 24, 2025 IOA AdminLeave a Comment on How do you start the benchmarking process?

Before you start the benchmarking process you must have a very good idea of the essential function of your business. In other words, you must determine what you do, why you do it and who you do it for

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