Putting a Positive Spin on Your Publicity
While there is a saying that there is no such thing as bad publicity, most companies aren’t willing to test that theory, especially when it comes to their bottom line. However, these same companies wo
While there is a saying that there is no such thing as bad publicity, most companies aren’t willing to test that theory, especially when it comes to their bottom line. However, these same companies wo
As franchising has grown, its personality has evolved but its essential structure and purpose have stayed intact.
Primarily, franchising fills the gap between two business parties, allowing them to m
Good financial management is the key to maximising profitability. And for that you need good accounting and business systems.
Recording your financial transactions accurately becomes more of a challe
Franchising can provide a satisfactory entry into business for many people. You should be copying an already successful and proven formula with training, advice and marketing provided by the franchiso
Dear Ms. Ezell:
After careful consideration I regret to inform you that I am unable to accept your refusal to offer me employment with your firm. This year I have been particularly fortunate in recei
Do you sometimes feel you are sailing a ship of fools? Is there an element of confusion among staff regarding their role and responsibilities in the workplace?
Perhaps it’s time to shift the focus fr
Most people like to see what they’re buying. An ad with a picture of the product will almost always outsell the same ad with no picture.
Make sure the photo is clear enough to show important details.
Employees don’t sell. They hate the idea. They don’t know how. Who could blame them? The boss blames the employee. The employee thinks the boss is a con artist. Selling, like all work, is supposed to
The way you are perceived by the public can be manipulated by more than a carefully-placed advertisement or perfectly-timed press release.
The way your product looks is part of merchandising. And the
Before you start the benchmarking process you must have a very good idea of the essential function of your business. In other words, you must determine what you do, why you do it and who you do it for