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Category: Resources

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What do you want to achieve online?

April 24, 2025 IOA AdminLeave a Comment on What do you want to achieve online?

Your first and most crucial task before going online is to identify what you want to achieve. Unless you have carefully thought this through, you will expend a large amount of time and money on unnece

Resources

Using email to attract customers

April 24, 2025 IOA AdminLeave a Comment on Using email to attract customers

E-mail can be an effective way of attracting repeat custom to your Web site and a relatively cheap marketing tool. Perhaps your e-mail could take the form of a monthly newsletter, containing details o

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What does and doesn’t sell online

April 24, 2025 IOA AdminLeave a Comment on What does and doesn’t sell online

Look at your products

Before you create your Web site, you must have something to offer your customers. Unfortunately, selling online is not as simple as merely offering your existing products and se

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Using electronic media to advertise

April 24, 2025 IOA AdminLeave a Comment on Using electronic media to advertise

The most important goal of a radio or television commercial is to get the audience’s attention so that they can participate in the commercials. Good radio and television advertising uses simple, clear

Resources

Using Feng Shui to woo customers

April 24, 2025 IOA AdminLeave a Comment on Using Feng Shui to woo customers

Feel as if you are doing everything possible to boost your bottom line but it remains stagnant? Well, it may be time to ask yourself some important business questions.

1. Are you leaving your toilet

Resources

Using humour to make a sale

April 24, 2025 IOA AdminLeave a Comment on Using humour to make a sale

How important is a good sense of humour to your sales success? The answer to that lies in the old entertainment adage, “funny is money.”

That is not to imply that you should be loud, raucous, insensi

Resources

Using text & colour on the Web

April 24, 2025 IOA AdminLeave a Comment on Using text & colour on the Web

Regardless of who is designing your Web site, there are certain design considerations you need to know BEFORE your site is created, such as text and colour considerations.

This will save you time and

Resources

Using your head to sell

April 24, 2025 IOA AdminLeave a Comment on Using your head to sell

It’s not enough just to sell anymore. Now every potential client is looking for a few creative ideas to go with your sales pitch.

Most of us don’t associate the word “creative” with “selling.” For so

Resources

Top four kinds of ads

April 24, 2025 IOA AdminLeave a Comment on Top four kinds of ads

Most of us tend to use the same kind of ad over and over again. If your ad is pulling in sales, stay with it. But if results aren’t quite what you’re looking for, try switching to one of these top fou

Resources

Try acting and see results

April 24, 2025 IOA AdminLeave a Comment on Try acting and see results

To stand out from the pack and be successful you must have the initiative to be a self-starter, to set goals, manage your time, and go all out to sell your product or service to the general public.

I

Resources

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