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Category: Resources

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Using benchmarking to create a strategic plan

April 24, 2025 IOA AdminLeave a Comment on Using benchmarking to create a strategic plan

Creating a strategic plan for your business is often the hardest part of drawing up your business plan, but the discipline of doing so will give you a greater understanding into your business.

Your p

Resources

What are your options in resolving a dispute?

April 24, 2025 IOA AdminLeave a Comment on What are your options in resolving a dispute?

Unfortunately, there may come a time where a business dispute will arise. This can be a dispute with a customer or supplier, including contractual disputes through to problems with business associates

Resources

Using budgets and variances to control costs

April 24, 2025 IOA AdminLeave a Comment on Using budgets and variances to control costs

Do you have a budget – and what relationship was there between the previous year’s budget predictions and last year’s outcome? Drawing up a budget is often the best way of controlling or monitoring co

Resources

What customers do and don’t want

April 24, 2025 IOA AdminLeave a Comment on What customers do and don’t want

It is difficult to say what customers want because they are all individuals, but what you can find out is what they expect.

There is always a certain level of service a customer will expect. Their ex

Resources

Using email to attract customers

April 24, 2025 IOA AdminLeave a Comment on Using email to attract customers

E-mail can be an effective way of attracting repeat custom to your Web site and a relatively cheap marketing tool. Perhaps your e-mail could take the form of a monthly newsletter, containing details o

Resources

What do you want to achieve online?

April 24, 2025 IOA AdminLeave a Comment on What do you want to achieve online?

Your first and most crucial task before going online is to identify what you want to achieve. Unless you have carefully thought this through, you will expend a large amount of time and money on unnece

Resources

Using electronic media to advertise

April 24, 2025 IOA AdminLeave a Comment on Using electronic media to advertise

The most important goal of a radio or television commercial is to get the audience’s attention so that they can participate in the commercials. Good radio and television advertising uses simple, clear

Resources

What does and doesn’t sell online

April 24, 2025 IOA AdminLeave a Comment on What does and doesn’t sell online

Look at your products

Before you create your Web site, you must have something to offer your customers. Unfortunately, selling online is not as simple as merely offering your existing products and se

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Using Feng Shui to woo customers

April 24, 2025 IOA AdminLeave a Comment on Using Feng Shui to woo customers

Feel as if you are doing everything possible to boost your bottom line but it remains stagnant? Well, it may be time to ask yourself some important business questions.

1. Are you leaving your toilet

Resources

Using humour to make a sale

April 24, 2025 IOA AdminLeave a Comment on Using humour to make a sale

How important is a good sense of humour to your sales success? The answer to that lies in the old entertainment adage, “funny is money.”

That is not to imply that you should be loud, raucous, insensi

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