Research is the cornerstone of any successful marketing and sales effort. Thorough market research provides a great deal of information about potential and existing customers, competition, and the ind

The top reasons for being online

There are a number of reasons why a Web site could benefit your company. Not every one will be applicable to your business, but very few companies will not benefit fr

At one time or another, we’ve all felt that we would rather not do business again with a particular company or company representative.

Truth is, many businesses experience customer attrition that ser

Here we take a look at some of the traits of a winner.

Persistence, genuine enthusiasm, a desire to help others, the ability to maintain momentum when on a roll, the guts to bounce back from rejectio

Operating a new company can be a challenge which Lyn Scott found out the hard way.

Lyn started out as a teacher but she and her husband bought a run-down furniture company because he thought “she cou

Ever had “one of those days”? Here are some tips that will help you avoid becoming entangled in “no-win” situations and put a more positive spin on life.

Clean up your vocabulary. Get rid of the word

Long after you have closed up for the day at your “bricks and mortar” premises, your online business will still be there, canvassing potential customers and making sales. It is your 24-hour, seven-day

It’s not always easy to know where to draw the line between being a friendly boss and being a “friend” in the workplace. In order to effectively lead, there must be a distinction between yours

We all know that the “customer is always right” but few business owners realise that there are customers that are just wrong. They are wrong because, believe it or not, they can actually harm your bus

When it comes to marketing, the most important thing you can do is to work out what makes you special and then focus on this to promote your business. Look for that crucial element that encourages you