The Consulting & Advisory Guide To Success
Written by Peter Hickey Published by The Institute of Advisors©
Over 200 pages of wisdom, sample scripts and advice to fastrack your business. Reviewed as one of the best and most practical advisory resources that has been developed in 30 years!
A Comprehensive Playbook and Best Practice Guide for Consultants and Advisors
The ‘Consultant & Advisors Guide To Success’ offers a comprehensive guide for aspiring business advisors and consultants. Authored by Peter Hickey, President of the Institute of Advisors, with over 30 years of practical experience and insights, including interviews with successful advisors worldwide, the book focuses on essential marketing and sales skills crucial for success in the field.
Readers will discover strategies, scripts, and templates to enhance their confidence, personal skills, and credibility. The book emphasises the ripple effect advisors have on businesses, employees, and stakeholders, highlighting the fulfilling nature of the profession.
The book is structured into two parts. It covers foundational concepts, such as defining target markets and developing business models, along with practical exercises for creating personalized practice development plans.
Whether improving personal skills, mastering sales techniques, or understanding marketing basics, readers will find actionable insights and real-world examples to guide them towards becoming successful advisors.
Are You Ready To Win New Clients?
This book also forms part of the curriculum of our Business Advisory certification and marketing courses.
We will show you how to bill clients at $15k to $40k on an annual revenue stream. It is so practical! It will give you tips, strategies and even sample copy to win new clients!”
Check out this chapter summary to learn more.
| Chapter | Summary |
|---|---|
| Introduction | Provides additional resources and next steps for readers in their advisory or consultancy journey |
| Getting Started | Covers the basics of starting a career in advisory roles, highlighting key qualities and offering tips on mindset, planning, and networking |
| Success and a Positive Mindset | Explores mental and emotional aspects of success, providing strategies for a positive mindset and skill improvement. |
| Stages of Starting or Growing a Successful Advisory Practice | Describes five stages for building a successful advisory practice, focusing on preparation, market understanding, and skill improvement. |
| Refining and Developing Your Skills | Emphasizes ongoing skill development and mastery in essential advisory skills. |
| Personal Skills | Covers vital personal skills like active listening, trust-building, and emotional intelligence, encouraging continuous improvement |
| Sales Skills | Offers guidance on sales techniques for advisors, including trust-building, handling objections, and closing deals |
| Marketing Basics | Introduces marketing fundamentals such as planning, target market identification, and strategies like sales copy and email campaigns |
| Education-Based Marketing | Explains how to use educational content for marketing, focusing on consistency and real-world examples |
| Practice Development Plan | Guides readers in creating a detailed plan for a successful advisory practice, covering vision, market analysis, SWOT analysis, and marketing strategies |
| Appendix | Provides additional resources and next steps for readers in their advisory or consultancy journey |
What Our Readers Are Saying About Our New Amazon Best Seller
Michael Altenburger2024-06-26To the point - a must have for every consultant, coach or advisor! Back in my university days I had to work my way through tons of text books most of which were not nearly as dense with information as Peter Hickey's latest output. It seems that those academics were paid for their output according to the thickness of the book.All of Peter's writing provides deep insights and gets straight to the point. No time wasters and lots of actionable exercises.Karin Rook2024-06-18Resourceful, practical and comprehensive If you are looking for resources to plan for your new coaching or advisory practice, need a playbook to set up your new advisory or want to learn about the tips and tools ttah can help you to refine your existing professional service company, you have come to the best place to learn from the master of business advisory.Peter Hickey is one of the best thought leaders in Australia in Business Planning, Business Value Growth and Exit Planning and Peter is lifting the Business Planning Advisory globally to the highest professional level. You don’t want to miss out on this guide to success if you are serious about starting and building a successful business advisory.The success tips, followed by personal skills tips and sales tips are my favourite part of this practical and comprehensive guide to success. With a positive mindset the world will be transformed.Cathy Costello2024-06-17Ingenious What an ingenious array of artefacts and anecdotes, that only Peter Hickey could deliver !Greg Johnson2024-06-17A must read for every business Consultant "The Consulting and Advisory Guide to Success" is a must-read for anyone looking to embark on or enhance their business advisory journey. This book, crafted by Peter Hickey who I know to be a proven successful consultant and entrepreneur, is a comprehensive and insightful resource that brilliantly sets out all that is needed in starting, building, and growing a successful advisory practice.bob st julian2024-06-15Practical sense Great read. It wasn't full of theory. Rather practical and useful tips to help me do my job. My kind of book that I really got a lot out of and will use as a tool.Greg Boyer2024-06-14A Comprehensive Blueprint for Aspiring Consultants and Advisors Peter Hickey's "The Consultant & Advisors Guide to Success" is a must-read for anyone looking to build a thriving consulting and advisory services career. With a reputation as a world-class expert in helping advisors and consultants create successful businesses, Peter delivers a comprehensive and insightful guide.The book begins with a strong foundation, addressing the crucial steps for getting started in the consulting industry. Peter's straightforward and actionable advice demystifies the initial hurdles and provides a clear path for aspiring consultants. His emphasis on cultivating a success-oriented mindset is particularly noteworthy. He understands that a positive attitude and mental resilience are fundamental to achieving long-term success, and he provides readers with practical strategies to develop and maintain this mindset.One of the standout sections of the book is on skill development. Peter breaks down essential personal and sales skills, offering valuable tips and exercises to help readers enhance their capabilities. Whether you're just starting out or looking to refine your existing skills, this section is packed with actionable insights that can immediately be applied to your professional practice.Marketing is another critical area covered extensively in this guide. Peter expertly navigates the basics of marketing, making complex concepts accessible and easy to understand. His approach to education-based marketing is particularly innovative, highlighting the importance of providing value and building trust with potential clients through informative and educational content.What sets "The Consultant & Advisors Guide to Success" apart is its practical focus. Peter's advice is not just theoretical; it's grounded in real-world experience and proven strategies. The book contains examples, case studies, and actionable steps that readers can immediately implement to see tangible results.Overall, Peter Hickey's guide is invaluable for anyone in the consulting and advisory field. Its clear, concise, and comprehensive approach makes it an essential addition to any consultant's library. Whether at the beginning of your journey or looking to take your business to the next level, "The Consultant & Advisors Guide to Success" provides the roadmap to achieve your goals and build a successful consulting practice.If you're serious about your consulting career, take advantage of this world-class guide. It's a game-changer.Simon Prowse2024-06-14Consultancy and Advisory A great comprehensive guide to setting up a successful business consultancy business. Fred’s journey is easy to follow and written in plain English with clearly identified steps. The aurthur clearly has a wealth of knowledge and experience in the field of business advisory. This book is a must for any aspiring business coach and advisor.frankie w.2024-06-14This one is a must read for all you advisors out there! Peter draws from his immense experience in the industry to deliver an insightful and detailed guide! I love how he draws from real world examples from his own experience and does so in a clear and concise manner. The guide's personal insight into education-based marketing strategies really stuck with me, and has completely changed the way I navigate relationships in business. 10/10!Robb Dorey, New Zealand2024-06-14A 30 Year View on Success in SME Business Advisory Peter Hickey is a legend in the SME advisory space in Australia, New Zealand USA and beyond. Peter's book is a great read as it show greatness and impact are not an event but a journey! Peter's journey is a great read for business owners and anyone interested in the advisory space.David Hume2024-06-13Great Book for Consultants - Highly Recommend! This is a great book for current or aspiring consultants/advisors that offers clear and actionable strategies for building and growing a consulting practice. Peter's very practical insights and real-world examples make this an awesome tool for anyone looking for success in the consulting industry. Highly recommend!
The Goal Of The Institute Of Advisors
Is to lift the quality of advice and give advisors a practical framework to help build a more successful practice and have better, more positive outcomes for business owners.
- The Institute of Advisors is a body representing professional Business Advisors around the world, founded in 2009 with the aim of raising the standards in Business Advisory services.
- The Institute of Advisors runs certification courses in 10 countries around the world and is the leading global educational body with headquarters based in Australia.
- The Institute acts as a body to lobby government as well as educating professional associations on a higher level of professional standards across the business advisory industry.
The goal of the Institute is to have as many advisors and accountancy firms certified as business advisors by the end of 2021.